Impact
Measure what survives, improves and lasts.
Flowers in the Jungle is starting from a baseline. The organization will publish verified results as projects begin rather than filling the site with projected or unsupported achievements.
0 → verifiedTree counts begin when documented field projects begin.
0 → verifiedRestored/treated area begins from project records.
0 → verifiedVolunteer participation begins from event records.
0 → verifiedEducation participation begins from documented programs.
Core measurement framework
| Category | What we plan to track |
|---|---|
| Trees | Planted, living, replaced and survival rate. |
| Habitat | Acres/hectares restored, treated or stewarded. |
| Biodiversity | Native species and relevant habitat indicators. |
| People | Volunteers, volunteer hours, participants and partners. |
| Maintenance | Follow-up visits, watering/care and corrective action. |
| Evidence | Locations, before/after documentation, project records and methodology. |
Reporting principles
Separate outputs from outcomes.
“Trees planted” is an activity. Survival and canopy growth are outcomes.
“Trees planted” is an activity. Survival and canopy growth are outcomes.
Use baseline data.
Measure what existed before intervention when practical.
Measure what existed before intervention when practical.
State limitations.
If a figure is estimated, preliminary or partner-reported, say so.
If a figure is estimated, preliminary or partner-reported, say so.
Publish corrections.
Transparent conservation reporting includes learning from failure.
Transparent conservation reporting includes learning from failure.